Nike launched a mobile campaign that encourages smartphones users in Brazil to look in the sky for an AR cloud, shaped like a Nike sneaker. The sneaker is an Air Max 2090, and consumers can access the AR content through a microsite. In order to launch the immersive AR experience, Nike collaborated with an agency named AKQA São Paulo.
After users have located the AR cloud, they can scan it to get access to exclusive content from Djong, a hip hop artist. The content consists of a song, and accompanying music video, as well as interviews and music form other artists in the industry.
The mobile campaign can be accessed indoors and it provides a fun way to showcase Nike products and hip hop culture.
AR Sneaker-Finding Campaigns
Nike Launched an AR Mobile Campaign for Sneaker Enthusiasts in Brazil
Trend Themes
1. AR Cloud Advertising - Using augmented reality clouds in mobile campaigns to engage users and provide exclusive content.
2. Immersive AR Experiences - Creating interactive and engaging augmented reality experiences through mobile campaigns.
3. Collaborative Marketing Partnerships - Partnering with agencies and artists to create innovative marketing campaigns.
Industry Implications
1. Advertising - Utilizing AR technology in advertising campaigns to deliver immersive experiences and exclusive content.
2. Entertainment - Creating AR campaigns that provide exclusive music content and interviews, enhancing the entertainment industry.
3. Fashion - Incorporating AR experiences in marketing campaigns to showcase sneakers and engage fashion enthusiasts.