Bnext, the Spain-based mobile banking app, recently created a new rewards program. The new program will compensate consumers for purchase loyalty for a number of prominent brands, including AliExpress, Nike, ASOS, Sephora, Groupon, as well as Just Eat. The mobile banking app was able to launch the rewards program through a partnership with Button, a mobile commerce company. Since 2014 Button has been involved in over $3 billion in spending.
The loyalty initiative will provide savings to consumers for shopping at the listed brands. Bnext users can also customize their experience, to find different offers. Overall the rewards program may find success since many consumers already shop from the brands on a regular basis.
Mobile Banking Loyalty Rewards
The Bnext Mobile Banking App Launched an Extensive Rewards Program
Trend Themes
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3. Personalized Offers - Disruptive innovation opportunity: Implement customization features to allow users to personalize their rewards and offers, increasing engagement and satisfaction.
Industry Implications
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3. E-commerce - Disruptive innovation opportunity: Collaborate with mobile banking apps to offer exclusive rewards and discounts to drive customer acquisition and loyalty.