Disney's 'Moana' tells the story of an adventurous Polynesian princess who is constantly thinking outside of the box—as such, the packaging for the Moana doll has been designed to be just as inventive.
At a first glance, the Disney doll seems to be packaged in just another rectangular box. But the packaging has been specifically designed so that it's made from 70% recycled paper with pieces that are incredibly easy to separate for recycling. However, kids will want to hold onto one of the largest pieces of packaging, since it can be transformed into a boat that the Moana doll can sail in.
Now, Disney and nonprofit organization Destination Imagination, Inc. are launching an Amazing Invention Photo Challenge, which challenges kids and their parents to create their own creative objects from recycled materials for the chance to win a trip to the Moana premiere in Los Angeles.
Transformative Doll Boxes
Disney's Moana Doll Comes in Packaging That Turns into a Boat for Play
Trend Themes
1. Eco-friendly Packaging - There is an opportunity for companies to create innovative packaging designs that are recyclable and repurposable for children's play.
2. Sustainability in Toy Industry - A trend where companies can explore sustainable materials for the production of toys.
3. Upcycling - There is an opportunity to motivate children to help reduce waste generation by creating DIY crafts from recycled materials.
Industry Implications
1. Toy Industry - Innovative packaging that encourages children's play can revolutionize the toy industry.
2. Waste Management Industry - Efficient waste management and upcycling initiatives can help reduce the amount of waste generated and promote a circular economy.
3. Arts and Crafts Industry - A business opportunity to create a supply chain of upcycled materials as an efficient way of reducing greenhouse gas emissions and lowering the cost of raw materials for arts and crafts enthusiasts.