These new M&M’S packs are being launched as a limited-edition product that aims to celebrate women and highlight some of the brand's most recognizable female mascots. The packaging showcases the Purple, Green and Brown M&M mascots -- all of which are female -- upside-down on the front as a way to catch the attention of onlookers, while also explaining an important notion. Each pack is emblazoned with the phrase, "Supporting Women Flipping the Status Quo" along with a QR code to learn more.
The brand is celebrating the new M&M’S packs by donating a dollar for every pack sold, up to $500,000, to women-empowering organizations like She Is The Music and We Are Moving the Needle. Further donations of $300,000 will be provided to the Female Founder Collective, the Geena Davis Institute on Gender and Media, and women who are helping to flip the status quo.
Women's Day-Celebrating Chocolates
These New M&M’S Packs Celebrate Dynamic Women
Trend Themes
1. Women-empowerment Celebration - More brands will embrace social causes and feature limited-edition products and campaigns that show support for women and gender equality.
2. Brands Supporting Social Causes - More brands will use their products to support social causes and have their customers participate in making a positive impact on society.
3. Gender-inclusive Products and Advertising - More brands will feature gender-inclusive designs and packaging to attract an audience that is open-minded and wants to support gender equality.
Industry Implications
1. Food and Beverage - More food and beverage brands will embrace social causes and create limited-edition products that highlight diversity and social issues.
2. Advertising and Marketing - More advertisement and marketing agencies will help brands come up with creative campaigns that celebrate diversity and advocate for social causes.
3. Non-profit and Social Impact - More non-profit and social impact organizations will partner with brands to create campaigns that advance their goals and make a positive impact on society.