If you've been waiting for your next snack obsession, look no further than the new M&M’s Munchums.
The new M&M’s Munchums are billed as a better-for-you version of the candies you know and love. The new candies feature a crunchy, baked shell that’s coated in milk chocolate and surrounds a crispy center. Not only are the new candies baked, but they are also gluten-free, made with natural flavors, and contain 40% less sugar than M&M’s Milk Chocolate Candies. Mars has also given the new M&M’s Munchums unique packaging and the color of each piece is tan (instead of the usual rainbow hues).
With 70 pieces inside each 4.94-ounce Sharing Size bag, there's more than enough to go around.
Baked Chocolate Candies
The New M&mMs Munchums Put a Twist on a Classic Candy
Trend Themes
1. Better-for-you Snacks - M&M's Munchums are a better-for-you version of classic candies, paving the way for other healthier snack options.
2. Gluten-free Options - M&M's Munchums are gluten-free, creating a market opportunity for more gluten-free snack options.
3. Lower Sugar Content - M&M's Munchums have 40% less sugar than M&M's Milk Chocolate Candies, signaling a consumer trend towards low-sugar snacks.
Industry Implications
1. Snack Foods - M&M's Munchums offer disruptive innovation opportunities for companies creating better-for-you snacks that are gluten-free and contain less sugar.
2. Confectionery Industry - M&M's Munchums present an opportunity for confectionery companies to offer gluten-free and low-sugar alternatives to classic candies.
3. Health Food Industry - M&M's Munchums fit into the health food industry, creating an opportunity for more companies to offer healthier snack options.