If you can't get enough of the kooky M&M mascots, you can now have them on your phone with the new M&M iPhone case.
Made by the cellphone accessory company Incipio, each M&M iPhone case is actually a redesign of one of their existing phone covers, only now, they look much cooler. The chocolate treat-inspired cases come in four character varieties: the red M&M, the yellow M&M, the blue M&M and, of course, the female green M&M. One M&M iPhone case even comes with removable M&Ms, allowing users the ability to customize their smartphone protectors the way they see fit.
What other wacky mascots will they slap onto iPhone covers next? Personally, I'm waiting for the Tony the Tiger iPhone case so that I can show the world my love for Frosted Flakes.
Chocolaty Smartphone Covers
The M&M iPhone Case Coats Your Touchscreen in Protection
Trend Themes
1. Mascot-themed Phone Accessories - Companies could invest in creating a variety of mascot-themed phone accessories to cater to consumers' whimsical tastes and add a fun element to traditional phone covers.
2. Customizable Phone Covers - Companies could develop phone covers with detachable elements that can be customized to reflect consumers' personalities and preferences, giving them a sense of ownership over their devices.
3. Cross-promotional Product Partnerships - There is opportunity for cross-promotion of two brands, with companies partnering to create phone covers that feature popular mascots or characters from other industries such as movies or TV shows.
Industry Implications
1. Cellphone Accessories - Companies manufacturing cellphone accessories should consider producing fun and playful products such as mascot-themed phone covers to attract younger demographics and offer them unique options for phone protection.
2. Candy Industry - The candy industry could explore partnerships with cellphone accessory companies to create unique products with their popular characters, potentially opening a new revenue stream and increasing brand awareness.
3. Consumer Electronics - Consumer electronics companies can explore cross-industry partnerships by collaborating with candy companies to create phone covers with fun designs that appeal to younger demographics, resulting in increased sales and brand awareness.