MLB's Twitter campaign is engraving tweets on the baseballs used for bating practice. Attending live sporting events has been put on hold, but athletes are still looking to connect with their fans in other ways. Major League Baseball is doing so through social media, with this unique campaign that asks fans to tweet using the hashtag #FreeBaseball.
A handful of fan tweets will be selected and engraved on baseballs, which will then be used at batting practice by the Tampa Bay Rays and the Los Angeles Dodgers. After practices, those with the winning tweets will be sent the ball that features their message. What's more, is that some of these balls will be autographed by top players.
Social Media Baseball Campaigns
MLB's Twitter Campaign is Engraving Baseballs with Fan Tweets
Trend Themes
1. Engraved Fan Tweets - The trend of engraving fan tweets on baseballs presents an opportunity for personalized fan engagement.
2. Social Media Sports Marketing - The use of social media campaigns in professional sports creates new avenues for fan interaction and brand promotion.
3. Athlete-fan Connection - Creating innovative ways for athletes to connect with their fans is a disruptive opportunity in the sports industry.
Industry Implications
1. Sports Entertainment - The sports entertainment industry has the opportunity to leverage social media campaigns to enhance fan experiences.
2. Sports Marketing - Incorporating social media campaigns into sports marketing strategies can provide a more interactive and engaging brand presence.
3. Sports Memorabilia - Engraving fan tweets on baseballs opens up a new market for personalized and autographed sports memorabilia.