Kosé Corporation was recognized as a CES 2025 Innovation Awards Honoree in XR Technologies & Accessories category for its Mixed Reality Makeup system, which provides an entirely new makeup try-on experience with the power of high-speed projection mapping technology.
This system projects realistic-looking makeup on the face, all while following facial movements for a realistic simulation of applied cosmetic products. With this breakthrough Mixed Reality Makeup studio, customers have the potential to try on countless makeup designs in a real space without needing to pick up a makeup brush or a wipe. The Kosé Corporation beauty-tech innovation has the power to help customers can choose products faster and experience more immersion than the average augmented reality makeup filter or virtual try-on experience allows.
Mixed-Reality Makeup Studios
Kosé Corporation Debuted a Beauty-Tech Innovation at CES 2025
Trend Themes
1. Mixed-reality Beauty Experiences - The use of mixed reality in beauty allows for immersive, interactive cosmetic trials, revolutionizing the personal cosmetics shopping experience.
2. Projection Mapping in Personal Care - Leveraging high-speed projection mapping to overlay digital makeup onto real faces transforms traditional beauty trials, offering a dynamic visualization method.
3. Advanced Virtual Try-ons - From static virtual try-ons to real-time interactive makeup applications, beauty-tech innovations offer a seamless and engaging consumer experience.
Industry Implications
1. Beauty-tech - Integration of advanced technology into the beauty domain creates new consumer engagement opportunities, shifting traditional makeup application and trial paradigms.
2. Augmented Reality - Augmented and mixed reality tools in cosmetics provide users with a personalized, customizable beauty exploration without physical products.
3. Cosmetic Retail - Retailers embracing innovative digital solutions can enhance customer satisfaction and streamline the decision-making process in product selection.