With the Keurig KOLD collection now including capsule pops, the brand has further expanded into the alcoholic beverage industry with pre-mixed cocktail cups. The drinks feature popular beverage blends, such as mojitos and margaritas, allowing consumers to quickly transform themselves into at-home bartenders able to prepare drinks virtually instantaneously.
Keurig has teamed up with the company Rita & Tina's to produce the cocktail pods. The drinks are healthy and calorie conscious -- usually weighing in at 40-calories per drink before added alcohol. The pods contain perfectly portioned pre-mixed drink blends that take only water and then an added shot of alcohol.
The boozy capsules are an ideal solution for consumers that feel they lack in bartending skills or are looking to accommodate a large party with restaurant-quality beverages.
Pre-Mixed Cocktail Capsules
The Keurig KOLD Line Now Includes the Union St. Lounge Drink Pods
Trend Themes
1. Pre-mixed Cocktail Capsules - Disruptive innovation opportunity: The growing demand for convenience and at-home bartending experiences presents opportunities for the development of a wide range of pre-mixed cocktail products in capsule form.
2. Healthy and Low-calorie Pre-mixed Cocktails - Disruptive innovation opportunity: There is potential for the creation of more healthy and low-calorie pre-mixed cocktail capsules, catering to health-conscious consumers looking for convenient options that align with their dietary preferences.
3. Collaborations Between Beverage Brands - Disruptive innovation opportunity: Partnerships and collaborations between beverage brands, like Keurig and Rita & Tina's, can lead to the creation of innovative and diverse pre-mixed cocktail capsule offerings, combining the expertise and resources of different companies.
Industry Implications
1. Beverage Packaging - Disruptive innovation opportunity: The development of specialized packaging and delivery systems for pre-mixed cocktail capsules can revolutionize the beverage packaging industry, introducing new designs and formats for easy and convenient consumption.
2. Alcoholic Beverage - Disruptive innovation opportunity: The introduction of pre-mixed cocktail capsules opens up new possibilities for innovation in the alcoholic beverage industry, allowing for experimentation with flavors, ingredients, and branding in a convenient and accessible format.
3. Home Appliance - Disruptive innovation opportunity: The expansion of pre-mixed cocktail capsules could drive advancements in home appliance technology, with the development of specialized machines or accessories for preparing and dispensing the capsules, enhancing the at-home bartending experience.