Annually, about 3,000 people go missing in the Santa Catarina area of Brazil and this campaign by the DPPD Missing Persons Unit takes an unusual approach to getting the word out about these people in the hopes of bringing them back home.
The campaign involved the use of Tinder, where fake public dating profiles were created for each of the missing individuals using info from Facebook. If someone happened to swipe right, indicating a match, the person would be taken to more information about the missing person and given a place where they would be able to provide possible tips on their whereabouts. Amazingly, with the 'Blind Date' campaign on Tinder, 23 people were found and returned home.
Missing Matchmaker Campaigns
This DPPD Missing Persons Unit Campaign Makes Use of Tinder
Trend Themes
1. Missing Persons Awareness Campaigns - Opportunity for organizations to leverage unconventional methods, like dating apps, to raise awareness and find missing individuals.
2. Online Engagement for Social Causes - Potential for using online platforms, such as Tinder, to engage audiences and gather information for social causes.
3. Social Media Integration in Law Enforcement - Emerging trend of law enforcement agencies leveraging social media platforms to aid in missing persons investigations.
Industry Implications
1. Nonprofit Organizations - Disruptive opportunity for nonprofits to adopt creative campaigns and utilize online platforms for missing persons cases.
2. Dating Apps - Innovative potential for dating apps to collaborate with law enforcement agencies on social causes and community initiatives.
3. Law Enforcement - Opportunity for law enforcement agencies to integrate social media platforms in their investigations and engage the public for assistance.