British charity Missing People leveraged the immense popularity of VR game Pokemon Go to help raise awareness of missing persons. The philanthropic organization partnered with the Bartle Bogle Hegarty intern program BBH Barn in London to create the Pokemon Go-themed campaign.
London has an estimated 5 million UK Pokemon Go players, but also 250,000 people who go missing every year. This clever and socially relevant example of Pokemon Go-inspired content stands out by encourages those out searching for invisible anime creatures to keep an eye out for the advertised missing people as well. High traffic areas of London including Trafalgar Square and Waterloo Station featured the enormous Pokemon posters, which showed the face of a missing person inside a Pokeball.
Viral Game Charity Campaigns
This Pokemon Go-Themed Campaign Helps Find Missing People Too
Trend Themes
1. Charity Gaming Collaborations - Collaborating with popular video games can help charities raise awareness for social causes, reaching a wide audience.
2. Incorporating Social Issues in Gaming - Gamifying social issues in popular video games can bring attention to important causes and engage players in meaningful ways.
3. Using Augmented Reality for Social Impact - Leveraging augmented reality technology can create innovative opportunities to address social issues and make a positive impact.
Industry Implications
1. Nonprofit Organizations - Nonprofit organizations can leverage collaborations with popular video games to raise awareness and support for their causes.
2. Social Gaming - Incorporating social issues in gaming can provide game developers and publishers with a unique selling point, attracting socially conscious players.
3. Augmented Reality - Augmented reality technology can be used by various industries, including philanthropy, to create immersive and impactful experiences.