Misereor is an organization that has been fighting against poverty and injustice in the world for decades, but times have changed since 1958 and so have the way people make donations. Even the smallest amount of money can make a difference and with the help of the Kolle Rebbe agency, Misereor initiated the Social Swipe, a poster that accepts donations from credit cards.
Last year, over 40% of payments made in Europe were put through by credit card, which is what sparked the idea for this unique way to donate. The dynamic poster was split in the middle with a place where people could run their credit card through and a payment of two euros activated an onscreen animation, showing off how the donation would help to provide food for a family or free a child from imprisonment.
Interactive Donor Posters
The Social Swipe Poster by Misereor Accepts Credit Card Donations
Trend Themes
1. Interactive Donation Posters - The Social Swipe poster by Misereor demonstrates the potential for interactive donation posters that make use of technology and social media integration to help people donate more easily and encourage others to give.
2. Contactless Donation Payment - The success of Misereor's Social Swipe poster highlights the potential for contactless donation payment systems which make the process of donating more seamless, secure and accessible for people around the world.
3. Virtual Reality Donation Experience - As more donation experiences become interactive, a VR donation experience could provide users with a more immersive and engaging journey in order to encourage more donations and effectively communicate a charity's mission.
Industry Implications
1. Charity and Non-profit - Interactive donation posters offer a disruptive innovation opportunity for charities and non-profits to collect donations more easily, while also offering a fun and engaging way to raise awareness and inspire people to give.
2. Banking and Payment - Contactless donation payment is a disruptive innovation opportunity for the banking and payment industries to create new services and products that make donating easier and more secure for the public.
3. Advertising and Marketing - The use of interactive and innovative technologies such as the Social Swipe poster presents a disruptive innovation opportunity for the advertising and marketing industries to create campaigns that are more engaging, experiential and likely to drive social change around charitable giving.