In a new campaign for ACK Insurance, Partizan Media has created mirrorvertising. The guerrilla ads are made using images imprinted on real mirrors. The unsuspecting driver will look at their rear view mirror and think there is a dinosaur staring right back at them... Bonus: When you rear end the car in front of you to escape, the ads will be all over the news. Is all publicity good publicity?
Implications - The most successful businesses in today's society will be those that reach the most consumers. A businesses that is able to promote itself and its products the most will benefit by creating a lasting memory in the minds of consumers.
Mirrorvertising
Guerrilla Campaign from ACK Insurance
Trend Themes
1. Guerrilla Advertising - Opportunity to create unique and memorable advertising experiences through unconventional methods, like mirrorvertising.
2. Immersive Marketing - Opportunity to engage consumers through interactive and immersive advertising experiences, such as incorporating virtual reality or augmented reality elements into campaigns.
3. Viral Advertising - Opportunity to create ads that are highly shareable and capable of generating buzz and attention on social media platforms.
Industry Implications
1. Insurance - Opportunity for insurance companies to use innovative advertising strategies like mirrorvertising to stand out in a competitive market and attract new customers.
2. Automotive - Opportunity for car manufacturers and dealerships to partner with mirrorvertising campaigns to promote their vehicles in a unique and attention-grabbing way.
3. Advertising and Marketing - Opportunity for advertising and marketing agencies to offer guerrilla marketing services, including mirrorvertising, to clients looking for innovative and impactful advertising campaigns.