Many consumers opt for chewing gum as a way to freshen breathe and encourage healthy digestion, but Peppersmith Mint Chewing Gum packaging takes a different approach to branding. Letting the package speak for itself, Peppersmith Mint Chewing Gum incorporates sheets for used gum to be crumpled into while on the go to prevent chewers from sticking it under chairs or throwing it on the ground.
Using mint leaves fashioned into a mustache as a branding image, Peppersmith Mint Chewing Gum packaging is focused on clean lines, simplicity and portability. While other brands focus only on getting the product to the consumer, Peppersmith takes a more upstream approach by supporting the product from the beginning to the end.
Waste-Capturing Gum Branding
Peppersmith Mint Chewing Gum Packaging Prevents Unnecessary Waste
Trend Themes
1. Sustainable Packaging - Incorporating sustainable packaging options, such as sheets for used gum, can prevent unnecessary waste.
2. Clean Branding - Peppersmith's clean and simple branding approach focuses on mustache-shaped mint leaves and a portable design.
3. Upstream Product Support - Peppersmith's approach supports the product from beginning to end, taking an upstream approach other brands may want to consider.
Industry Implications
1. Food and Beverage - Food and beverage companies can take inspiration from Peppersmith's sustainable packaging and clean branding approach.
2. Personal Care - Personal care companies can incorporate sustainable packaging options for their products to prevent unnecessary waste and appeal to environmentally conscious consumers.
3. Retail - Retail companies can consider upstream product support as a potential way to differentiate their brands and support their products from beginning to end.