The 'Mink Pen' is a clever new beauty tool that helps consumers mix their own makeup colors. For many people, finding makeup in the right shade can be a difficult task. This device helps consumers create custom lip glosses, eyeshadows and more with the help of an accompanying app.
The Mink Pen is a wand-like device that works in conjunction with an accompanying app. Users begin by finding a picture of a hue they wish to copy and the app will automatically identify the CMY color value in the image. The app will then produce a code for mixing the exact color of makeup in the picture. The pen helps to measure and siphon different products so users can make anything from custom lip glosses to complexion-matching cheek stains. The bespoke blends take just minutes to make, meaning consumers can enjoy their new makeup almost instantly.
The Mink Pen plays on the growing demand for customizable products by taping into the world of maker culture.
Color-Matching Makeup Pens
The 'Mink Pen' Helps Users Mix Their Own Makeup Colors
Trend Themes
1. Customizable Beauty Products - The Mink Pen offers a disruptive innovation opportunity for the beauty industry to tap into the growing demand for personalized products.
2. Color-matching Technology - The Mink Pen highlights the potential for disruptive innovation in the tech industry by using color-matching technology to create new user experiences and benefits.
3. Integrated Mobile Apps - The Mink Pen showcases the potential for disruptive innovation in app development by creating an integrated mobile app that enhances user experiences and offers new services.
Industry Implications
1. Beauty Industry - The customizable nature of the Mink Pen presents a unique opportunity for beauty companies to leverage demand for personalized products and new retail experiences.
2. Technology Industry - The Mink Pen highlights opportunities for tech companies to create new products and services using color-matching technology and integrated mobile apps.
3. Retail Industry - The Mink Pen represents a potential disruptive innovation opportunity for retailers to leverage customizable products and technology innovations to create new customer experiences and loyalty.