In order to make hair styling a little easier for those who are constantly on the go, or those who just don't have the time to get every detail in the morning, Conair launched two small tools that are a part of its MiniPro series.
Included in the series is the MiniPro Straightening Brush, and the MiniPro Straightener. Both products are small in size, but pack salon-quality results, with high-end ceramic technology that allows the hair to glide through, increasing efficiency, and ensuring an even distribution of heat. In addition, the products come equipped with dual voltage capabilities, allowing them to be used all over the world.
The MiniPro Straightening Brush and the MiniPro Straightener come in a variety of different colors to suit consumer preferences as well, with hues of black, purple, blue, and hot pink all available.
Miniature Hair Straightening Tools
Conair's New MiniPro Series is Perfect for on the Go Styling
Trend Themes
1. Portable Hair Styling Tools - Opportunity for disruption by introducing innovative portable tools catering to the on-the-go segment of the market.
2. Miniaturized High-end Ceramic Technology - Potential for disruption by innovating and investing in shrinking the ceramic technology of hair styling tools with end result that matches salon quality standards.
3. Dual Voltage Compatibility in Appliances - Opportunity for disruptive innovation by incorporating dual voltage compatibility across a wider variety of devices to assist consumers traveling to global destinations.
Industry Implications
1. Personal Care Appliances - Personal care appliances manufacturers could benefit greatly by creating and marketing portable hair styling tools that focus on the on-the-go segment of the market.
2. Hair Care & Beauty - Hair care and beauty industry could leverage the innovation of miniature high-end ceramic technology by partnering with appliance manufacturers to offer salon-quality hair styling products.
3. Travel & Hospitality - Travel and hospitality businesses could leverage inventive dual voltage-compatible appliances as a selling proposition for attracting more customers from different demographics.