Sportswear giant adidas works in collaboration with atmos on a new minimal colorway update of the iconic UltraBOOST DNA sneaker model by the former brand. The latest tonal palette features hues of Silver Metallic, Clear Gray, and Cloud White. The reinvented iteration boasts versatile styling elements and ultra-sleek aesthetics. The upper is complete in Cloud White and constructed from PrimeKnit materials for breathability and function.
The shoes are then detailed with rubber badges made from rubber and spell out "adidas" in Silver Metallic for some contrast. There also features the phrase "The Brand With the Three Stripes" written in English, Japanese, German, and French. the back of the shoe boasts embossed branding at the heel cage and tongue. It is then rounded out with reflective 3M detailing on the flat white laces.
Ultra-Sleek Running Shoes
adidas & atmos Join Forces on a Minimal Colorway for the UltraBOOST DNA
Trend Themes
1. Minimal Colorway Updates - Opportunity for brands to collaborate on new colorways for iconic sneaker models, creating versatile and sleek aesthetics.
2. Primeknit Materials - Innovative material choice for shoe construction, offering breathability and function in sportswear.
3. Multilingual Branding - Utilizing multiple languages in shoe design to target a global audience and create unique branding opportunities.
Industry Implications
1. Sportswear - Opportunity for sportswear brands to collaborate with designers in creating minimal colorway updates for iconic sneakers.
2. Footwear - Innovation in shoe materials, such as PrimeKnit, provides opportunities for footwear brands to enhance comfort and functionality.
3. Fashion - Creating multilingual branding in shoe designs presents fashion brands with opportunities to reach a wider international market.