Kiddie pools aren't just for kids any more thanks to Target's line of colorful Minidip Pools.
Last year, Target made a splash with its line of Minnidip adult-sized inflatable pools. Now the Minidip pools are back for 2020 in colorful and fun new prints. There are Minidip Pools in a floral 'Stop & Smell the Rosé' pattern, a banana leaf print, and a geometric monochromatic design. There are even MiniDip pools in fun shapes such as one that looks like a pink palm tree and one that looks like a watermelon. Each pool is five and a half feet wide and one and half feet tall, so it can comfortably fit three adults or even more kids.
Perfect for a backyard photo-op, the Minidip Pools are currently available from Target.
Adult-Sized Inflatable Pools
Target's Minidip Pools are Inflatable Kiddie Pools for Adults
Trend Themes
1. Inflatable Home Leisure Items - Companies can create a line of inflatable products that cater to adults, such as outdoor furniture or adult-sized bounce houses.
2. Viral Marketing Through Social Media - Companies can utilize social media influencers to increase interest and sales of their inflatable products, creating a unique and fun marketing campaign.
3. Nostalgic Revivals of Childhood Products - Companies can capitalize on the trend of reviving childhood products, such as kiddie pools, and giving them a modern twist to appeal to adult buyers.
Industry Implications
1. Home and Garden - Creating larger-sized, inflatable outdoor furniture could disrupt traditional outdoor furniture markets with cheaper and more portable options.
2. Recreation and Fitness - Companies can create new and exciting inflatable structures, like adult-sized bounce houses, that would be perfect for outdoor recreation events and gyms.
3. Marketing and Advertising - Marketing firms can utilize the trend of nostalgic revivals of childhood products to create unique campaigns for their clients, increasing brand visibility and awareness.