MINI Virtual Meetups is a unique series launched by MINI Canada combining virtual events, livestreams, expert Q&A sessions, downloadable activities and original content.
The marketing move aims to bring together the brand's Canadian fans during the ongoing COVID-19 pandemic and suggests that though we may be apart due to social distancing efforts, we can still connect virtually. The series is promoted with #MINITogether on social channels and invites MINI enthusiasts across the country to engage with original content.
So far, some of May's most notable MINI Virtual Meetups have included live at-home fitness classes by Toronto-based trainer Cassie Day and a donut baking tutorial by MasterChef Canada runner-up Andy Hay. In addition, other fun elements of the series include downloadable activities for the entire family as well as real MINI features by owners across the country.
Car-Branded Content Series
The MINI Virtual Meetups Series Boasts Branded Content, Events and More
Trend Themes
1. Virtual Brand Events - Companies can launch virtual events series to stay engaged with their audience during the pandemic and beyond.
2. Interactive Brand Content - Brands can create original interactive content to keep their audience engaged and connected online.
3. Branded User-generated Content - Encouraging user-generated content can be a powerful tool for brands to build community and increase brand loyalty.
Industry Implications
1. Automotive - Car companies can launch virtual events and interactive content to keep in touch with their customers and build brand loyalty.
2. Fitness - Fitness brands can leverage virtual events and interactive content to engage their audience, build community and increase sales.
3. Food and Beverage - Food and beverage companies can create virtual branded events and interactive content to stay connected with their audience and highlight their products in a fun way.