Founded by K-pop star Eric Nam, MINDSET is a self-care audio series that equips listeners with the knowledge and help needed to protect their emotional health and reduce suicide risk in young adults and teens. In particular, MINDSET is the host of an audio series that "leverages the platform and reach of celebrities and artists to destigmatize and, in turn, normalize struggles with and conversations around mental health."
The platform currently has episodes from the K-pop boy group SEVENTEEN and its members Joshua, Vernon, and DK, along with artists such as Catriona Gray, GOT7’s JAY B, and Epik High’s Tablo. The newest member featured in the MINDSET audio series is SEVENTEEN’s Mingyu, whose episode debuts on Feb 1, 2023.
Kpop-Backed Wellness Podcasts
SEVENTEEN's Mingyu Will Release a MINDSET Audio Series
Trend Themes
1. Celebrity-backed Mental Health Initiatives - There is an opportunity for businesses to partner with celebrities and artists in the wellness industry to promote mental health and reduce suicide risk in young adults and teenagers.
2. Audio Wellness Content - Businesses in the wellness industry could explore creating audio series that provide self-care advice and knowledge to listeners, given the popularity of audio platforms and podcasts.
3. Destigmatizing Mental Health Conversations - Businesses can take advantage of the trend towards breaking down stigmas around mental health and develop products or services aimed at improving the overall conversation and awareness around mental health.
Industry Implications
1. Music Entertainment - With music celebrities like Eric Nam and SEVENTEEN using their platform to advocate for mental health, businesses in the entertainment industry have the opportunity to align with these messages and create music initiatives that promote wellness.
2. Wellness - As mental health continues to receive increasing attention, businesses in the wellness industry can capitalize on this trend to develop products and services that help support and promote mental health and well-being.
3. Digital Audio Platforms - Given the popularity of audio platforms like podcasts and audiobooks, there is an opportunity for businesses in the digital audio industry to create and market wellness-focused content that can reach a wider audience.