The Luxury Institute just published the results of a survey on CNBC in which 1,771 wealthy Americans (net worth of at least $4.3 million and average income of at least $351,000) were asked for their top liquor and wine picks based on quality, uniqueness and exclusivity.
The results aren’t surprising, but after five years working and managing in the upscale restaurant/bar business, they’re not specific enough for me. Here are the results of the poll, with the suggestions I’d make for a high roller.
1. Dom Pérignon
The undisputed heavyweight champion of champagne. There are others that I love, and some that I love more, but there’s not much better living in the world than sipping on a bottle of 1996 Dom.
2. Patrón
Patrón has made a killing selling its amazing trio of tequilas. But the Gran Patrón Platinum tequila is what I would have chosen, not the regular Patrón line. Gran Patrón retails for $180-200 and is worth every penny.
3. Macallan
This Scotch is absolutely awesome. But the CNBC piece uses an image of Macallan 10, when we all know a multimillionaire would drink at least the 25 and probably even owns a bottle or two of something aged far longer.
4. Far Niente wine
Any Napa vineyard that only chooses to focus on two grapes--in this case, Chardonnay and Cabernet Sauvignon--is pretty serious about wine. I’ll let this one slide.
5. Grey Goose
The luxury standard. There are other solid choices: Stoli Elit, Chopin, even Ciroc. But the Goose sells itself.
6. Bombay Sapphire
In a spirit packed with quality competition, for a millionaire, Sapphire only counts if it comes with a Baccarat crystal, sapphire and diamond bottle (gallery).
7. Grand Marnier
Grand Marnier is my go-to liqueur for everything from sipping to sauteeing and bruleeing. But if I had a blank check, I’d write one for Grand Marnier Cuvée du centenaire, which is $100 more than the traditional GrandMa.
8. 10 Cane Rum
Moët and Hennessey got it right on this one. Delicious, with a hint of sweet, it’s perfect for cocktails or just to sip solo.
9. Woodford Reserve
Amazing Kentucky bourbon, but I’d one-up my colleagues by heading straight to the distillery and ordering up my own custom batch--that’s 180 1.0 liter bottles--of Woodford Reserve, complete with personalized labels.
Millionaire Liquor
Top Tipples of the Wealthy
Trend Themes
1. Luxury Liquor - Opportunity to cater to wealthy consumers by offering high-end, exclusive liquors and wines.
2. Exclusivity and Uniqueness - Creating unique and exclusive liquor and wine offerings can attract affluent clientele.
3. Customization and Personalization - Providing options for customers to customize their own liquor or wine batches can be a lucrative business model.
Industry Implications
1. Alcohol - The alcohol industry can capitalize on the demand for luxury and exclusive liquor and wine offerings.
2. Hospitality - Upscale restaurants and bars can attract wealthy clientele by offering a selection of high-end and unique liquors and wines.
3. Customization Services - Companies specializing in customized liquor or wine batches can cater to affluent individuals looking for personalized offerings.