Milky Way Milk is making its debut in cans in the UK from Mars Chocolate Drinks & Treats (MCD&T) to provide consumers with a delicious and satisfying option to enjoy.
The drink is crafted with the flavors of Milky Way bars in the mix including chocolate, caramel and malt, which combine to provide consumers with a tasty refreshment that's inherently convenient to enjoy. The drink is crafted with an HFSS-compliant recipe that has no added sugar, while also being suitable for vegetarians. The drinks are shelf-stable and come in 250ml cans in cases of 12 with an individual price point of £1.25.
General Manager Michelle Frost spoke on the canned Milky Way Milk drink saying, "The can format allows us to offer a more sustainable choice that’s easier for consumers to recycle. In addition to its sustainable properties, the range of cans are also suitable for vegetarians, have no added sugar and are non HFSS. We are looking to extend the range available in cans beyond Mars, Milky Way and Galaxy in 2025."
Canned Candy Bar-Flavored Milks
Milky Way Milk Has No Added Sugar is is Vegetarian-Friendly
Trend Themes
1. Health-conscious Confectionery Beverages - The creation of no-added-sugar, vegetarian-friendly drinks offers a healthier twist on traditional candy-inspired beverages, appealing to health-conscious consumers.
2. Sustainable Beverage Packaging - The shift to recyclable can formats underscores a commitment to sustainability, enhancing appeal among eco-conscious consumers.
3. Convenient Indulgence - Offering classic candy flavors in a ready-to-drink canned format merges convenience with indulgent taste, catering to busy lifestyles.
Industry Implications
1. Beverage Industry - Incorporating popular candy flavors into beverages represents a fusion of confectionery and drink sectors, expanding market opportunities.
2. Health and Wellness - Products with no added sugar and HFSS compliance cater to the growing demand for healthier alternatives in the health and wellness industry.
3. Sustainable Packaging - Adopting recyclable packaging addresses environmental concerns, promoting sustainability within the consumer goods industry.