Milk Makeup is introducing two new cosmetic offerings to its line of vegan, cruelty-free, and paraben-free products. Just in time for the fall season, the brand is launching the ‘Future Fluid All Over Cream Concealer’ and the ‘Infinity Long Wear Eyeliner’ at Sephora for all of your holiday makeup needs.
The ‘Future Fluid All Over Cream Concealer’ is a vegan, multi-use, medium-to-full coverage concealer that disguises blemishes, sculpts the face, and hydrates the skin. The formula is also crease-proof, so consumers do not need to worry about their makeup moving throughout the day. When it comes to the ‘Infinity Long Wear Eyeliner,’ the waterline-safe product is a high-performance eye pencil that is infused with avocado oil for a tug-free application and 12 hours of wear. The eyeliner comes in three shades: ‘Outer Space (black),’ ‘Time (navy blue)’ and ‘Limitless (brown).
Milk Makeup’s newest makeup offerings are available now on Sephora.
High-Performance Blendable Makeup
Milk Makeup Launches a New Concealer and Eyeliner for the Fall
Trend Themes
1. Blendable Vegan Makeup - The trend for vegan makeup that is blendable and multi-use offers opportunities for brands to innovate and create products that offer benefits beyond traditional makeup.
2. Long-wear Makeup - The trend for long-wear makeup, such as Milk Makeup's new eyeliner, showcases the potential for brands to develop products that meet user expectations for staying power, even in difficult environments.
3. Concealer Vs Foundation - The trend of prioritizing concealer over foundation allows brands to innovate products that can hydrate skin and provide multi-use benefits while still maintaining good coverage and blending capabilities.
Industry Implications
1. Cosmetics - Cosmetic brands can take advantage of the trend towards vegan, long-wear, and multi-use products that have become increasingly popular in the market.
2. Health and Beauty - The health and beauty industry should keep an eye on consumer preferences for makeup that offers both coverage and skin health benefits.
3. Retail and E-commerce - The e-commerce industry should make an effort to tap into the trend for long-wear makeup by offering products online that cater to users who are looking for waterproof, transfer-proof, and smudge-proof makeup.