GSUS Sindustries invited Trend Hunter to take an exclusive look at its upcoming Autumn/Winter 2013 collection, that sees designers using traditional Russian folk prints and military-inspired clothing for its latest pieces.
When thinking of the military, the first thoughts that usually come to mind are soldiers in the heat of battle. But the remarkable thing about GSUS Sindustries' Autumn/Winter 2013 collection is that this company has managed to work past the military's violent facade to instead concentrate on its stylish attire.
GSUS Canada's manager Everton McDougall gave Trend Hunter an exclusive look at GSUS' Autumn/Winter 2013 collection that sees this brand wonderfully blending the colorful 'Russian Dandy' look with the regimented contours of military-inspired clothing.
Military-Inspired Clothing
GSUS Sinsdustries Showcases its Autumn/Winter 2013 Collection
Trend Themes
1. Military-inspired Prints - Designing clothing using military-inspired prints offers an opportunity to tap into a growing demand for tough-looking fashion.
2. Folk-inspired Prints - Designing clothing using traditional Russian folk prints offers a unique opportunity to cater to consumers looking for something new and unconventional.
3. Stylish Military-inspired Clothing - Creating fashionable and functional clothing that can be used both on and off the battlefield can disrupt the fashion industry while honoring military aesthetics.
Industry Implications
1. Fashion/apparel Industry - Designing military-inspired and folk-inspired clothing offers a lucrative opportunity for fashion and apparel brands to appeal to consumers looking for unique and unconventional fashion.
2. Military/defense Industry - Collaborating with fashion and apparel brands to design military-inspired clothing can create new revenue streams for the military and defense industry while experimenting with new aesthetics.
3. Retail Industry - Introducing military-inspired and folk-inspired clothing into retail stores can disrupt the fashion industry while appealing to consumers looking for something new and unconventional.