Jordan Brand introduces a Military Black color palette to its Air Jordan 4 sneaker model for a muted and crisp tonal iteration this season. This grayscale update is versatile in design and has a white base foundation throughout the leather side panels.
It continues on at the mid-foot netting details and the lower throat accents, finishing off with the crisp laces. Light gray continues accenting the cages and the mudguards as black add a more stark contrast by the eyelets, the Jumpman branding by the tongue, underlaying details, and the heel counters. Notably, the shoes also come in a Flight logo branding in black and white speckles to celebrate the new Military Black tonal palette.
Monochromatic Chunky Sneaker Palettes
Jordan Brand Drops the Military Black Palette of the 4s
Trend Themes
1. Monochromatic Sneaker Palettes - As the trend for muted and crisp tonal sneakers continues, there is an opportunity for companies to explore unique monochromatic color palettes for their footwear lines.
2. Versatile Design Sneakers - The versatile design of this grayscale update to the Air Jordan 4 model can inspire companies to explore different ways to incorporate subtlety in their designs for a wider range of versatile products.
3. Speckled Details on Sneakers - With the introduction of black and white speckles to celebrate the Military Black tonal palette, there is potential for companies to explore adding unique and eye-catching details to their products to set them apart in a crowded marketplace.
Industry Implications
1. Athletic Footwear - As the sneaker market continues to grow, athletic footwear companies can capitalize on the trend of muted and crisp tonal sneakers while incorporating a unique twist to differentiate themselves.
2. Fashion and Streetwear - Muted and monochromatic sneakers are gaining popularity in both fashion and streetwear, presenting opportunities for companies to offer versatile and trendy designs.
3. Product Design and Manufacturing - Designers and manufacturers can take inspiration from the versatile design and unique details of the Jordan Brand's Military Black palette to create more options for monochromatic products across a variety of industries.