Convenience is key for many consumers who are looking to maintain their lifestyle when out of the house, which is seeing new products like the Mikado Dark Intense biscuits be released with a focus on portability.
Containing 70% dark chocolate and sprinkled with salt, the treats consist of a biscuit stick that has been covered with melted cocoa to create a tasty treat to nibble on when commuting or as a snack. The biscuits identify a shift towards darker chocolate varieties amongst many different consumer demographics as snackers seek out a more beneficial way to satisfy their sweet tooth.
The Mikado Dark Intense biscuits were explained by Mikado Brand Manager at Mondelēz, Katie Dade, when she said, "Mikado is a versatile snack that is ideal for on-the-go, and this latest product will help bring a delectable moment during the afternoon slump. Premium and dark chocolate are the fastest-growing segments in chocolate , and coupled with positive consumer testing and marketing support throughout 2018, we believe this launch will help retailers drive incremental biscuit sales."
Salty Dark Chocolate Biscuits
The Mikado Dark Intense Biscuit Snacks Can be Eaten Anywhere
Trend Themes
1. Portability of Snacks - New products like the Mikado Dark Intense biscuits demonstrate the trend of offering on-the-go snacks that are convenient for busy consumers.
2. Shift Towards Dark Chocolate - The popularity of darker chocolate varieties indicates a trend among consumers towards seeking out more beneficial alternatives to satisfy their cravings.
3. Growth of Premium and Dark Chocolate Segments - The premium and dark chocolate segments are experiencing significant growth, presenting opportunities for disruption and innovation in the chocolate industry.
Industry Implications
1. Snack Food Industry - The portability trend in snacks creates opportunities for brands to develop convenient, on-the-go options to cater to the needs of busy consumers.
2. Chocolate Industry - The shift towards dark chocolate and the growth of premium segments open up possibilities for chocolate manufacturers to introduce innovative products that cater to health-conscious consumers.
3. Biscuit Industry - The introduction of Mikado Dark Intense biscuits highlights the potential for disruptive innovation in the biscuit industry by offering unique flavor combinations and targeting specific consumer preferences.