A new collaboration between photographer Chris Burkard and MiiR has just launched, bringing consumers a 12ox camp cup, 16oz tumbler, and 32oz bottle designed using Burkard’s aerial photography. The photo features glacial sediment running through a frozen landscape, visible from a small Cessna in the Icelandic Highland. The image was taken by Burkard in 2015 with the aim to encourage consumers to consider our relationship with wildlife while going through day-to-day life.
$5 from each sale will be donated to Outdoor Outreach, a nonprofit organization that connects youth to the transformative power of the outdoors. MiiR is a certified B Corporation, ‘1% for the Planet’ member, and for the second consecutive year, a Climate Neutral Certified brand. Additionally, all MiiR products contain a unique ‘Give Code’ that allows customers to connect with the company’s giving initiatives.
‘The Halendid Collection’ is now available on the MiiR website.
Sustainable Traveling Cups
MiiR and Photographer Chris Burkard Create Eco-Conscious Traveling Cups
Trend Themes
1. Eco-conscious Products - There is an opportunity for other companies to collaborate with photographers and artists to create eco-friendly products that consumers can use in their daily lives.
2. Socially Responsible Sales - More companies could take a page from MiiR's book and donate a portion of their sales to a non-profit or charity that aligns with their brand values.
3. Climate Neutral Certification - An increasing number of companies may seek out climate neutral certification to demonstrate their commitment to sustainability.
Industry Implications
1. Retail - Retail companies can seek out eco-conscious collaborations with artists and photographers to create unique products and increase their customer base.
2. Non-profit - Non-profit organizations can partner with businesses to raise funds and increase their social impact.
3. Sustainable Manufacturing - Manufacturing companies can explore climate neutral certification and other sustainable practices to reduce their environmental impact and attract eco-conscious consumers.