The Mighty Mac Spring/Summer 2011 lookbook is looking back and imitating the style of vintage fashion illustrations to give a preview of their upcoming collection.
Original and creative, this brilliant idea will get the attention the brand deserves. Mighty Mac is a traditional boat clothing company but now, thanks to this lookbook, they've attracted the attention of the fashionable everywhere. The Mighty Mac Spring/Summer 2011 lookbook is innovative in its use of vintage cues.
Retro Illustrated Lookbooks
Mighty Mac Spring/Summer 2011 Takes it Way Back
Trend Themes
1. Vintage-inspired Lookbooks - Embracing vintage fashion illustrations in lookbooks to create a unique and attention-grabbing preview of upcoming collections.
2. Imitation as Innovation - Using imitation of past styles as a way to attract attention and stand out from the competition in the fashion industry.
3. Creative Brand Promotion - Utilizing innovative ideas like retro illustrations in lookbooks to increase brand visibility and appeal to a wider audience.
Industry Implications
1. Fashion - Incorporating vintage-inspired elements in lookbooks can disrupt the fashion industry by offering a fresh and nostalgic approach to showcasing collections.
2. Marketing and Advertising - Implementing unique and creative ideas like vintage-inspired lookbooks can disrupt traditional marketing and advertising strategies, capturing the attention of consumers in a crowded market.
3. Creative Design - Exploring vintage fashion illustrations as a design inspiration can disrupt the creative design industry, challenging traditional design aesthetics and attracting attention through nostalgic and unique visuals.