The Mighty Healthy Fall 2009 skate decks have been released and the New York City based skate company has no problem making their feelings public about New York newcomers.
The Mighty Healthy Fall 2009 skate decks also feature camouflage skateboards and sticks supporting Rudy Giuliani for President of the United States of America. Check out more awesome Mighty Healthy products at the link below.
Implications - One of the best ways a company can distinguish itself in a crowded marketplace containing products some consumers use daily is by adding an element of comedy and novelty to it. Not only will the product appeal to consumers who need the commodity for their everyday activities, but it will also appeal to a customer's sense of humor and originality.
Resentful Skateboards
Mighty Healthy Fall 2009 Skate Decks Feature Plenty of Animosity
Trend Themes
1. Mocking Products - Companies are adding an element of comedy and novelty to products in a crowded marketplace.
2. Mock Political Support - Mighty Healthy's camouflage skateboards and sticks supporting Rudy Giuliani for President indicate a trend of using novelty to mock political support.
3. Controversial Imagery in Skateboards - Mighty Healthy's resentful imagery against New York newcomers indicates a trend of using controversial imagery to stand out in the skateboarding industry.
Industry Implications
1. Skateboarding - Companies can disrupt the skateboarding industry by using controversial or funny imagery on their products.
2. Apparel - Apparel companies can incorporate humor and originality in their designs to distinguish themselves in a crowded marketplace.
3. Political Merchandise - Companies can disrupt the political merchandise industry by using novelty designs that mock political support.