Looks like Louis Vuitton is looking to go into the culinary world with their very own brand of nectar dubbed the Miel de la Belle Jardiniere Honey.
It turns out that back in 2009, Louis Vuitton installed three hives on the roof of their headquarters according to Pursuitist.com. After welcoming about 200,000 bees, the company has managed to harvest some of their nectar and the result is the Miel de la Belle Jardiniere Honey. As expected, the packaging on the item is beautifully done with a clear jar, gold lid and a slick black label. This is definitely one of the more interesting directions I've seen a high-end fashion brand go towards in terms of branching out.
With the Miel de la Belle Jardiniere Honey, you'll get a taste of luxury -- literally.
Classy French Fashion Sweeteners
Freshen up the Meal with Miel de la Belle Jardiniere Honey
Trend Themes
1. Luxury Food Products - Opportunity to create high-end food products that align with luxury brands' values and aesthetics.
2. Brand Diversification - Brands expanding into new industries to leverage their reputation and customer base.
3. Sustainable Agriculture - Growing interest in environmentally-friendly practices within the food industry creates opportunities for sustainable honey production.
Industry Implications
1. Fashion - Fashion industry players exploring new markets by launching luxury food products.
2. Food and Beverage - Food and beverage industry witnessing the entry of well-known fashion brands with their own food offerings.
3. Agriculture - Increasing demand for sustainably produced food products driving innovation in agricultural practices.