Created for the Ministry of Foreign Affairs to present to the Polish EU Presidency, the Mieko i Miod package design is fresh and clever. The label of this very special gift means, "Milk and Honey," which is a fairly apt description of the product itself. The gift is indeed comprised of a sleek can of milk and a jar of polish honey. The present is rounded out with an intriguing white porcelain mug and a modern stylized spoon.
The land of milk and honey has often been used as an expression of natural plentitude and, to further emphasize this literary reference, the spoon assumes a quill-like shape. The mug was fashioned to resemble a traditional milk can and the graphics are kept to a minimum. Alluding to the idea of wealth and promise, the packaging is predominantly gold, which compliments the hue of the honey beautifully.
Complete with a recipe for Milk and Honey on the box, the Mieko i Miod packaging is as sweetly simple as the gift itself.
Gold-Hued Honey Branding
The Mieko i Miod Packaging Symbolizes Wealth and Plentitude
Trend Themes
1. Luxury Honey Packaging - Opportunity to create high-end packaging designs for honey products that speak to their natural origins and symbolism of wealth and plentitude.
2. Minimalist Gift Packaging - Opportunity to create clean, streamlined packaging designs for gift sets that allow the quality of the products to shine through.
3. Literary References in Packaging Design - Opportunity to incorporate famous cultural references and literature into product packaging designs creating a deeper meaning and connection with customers.
Industry Implications
1. Food and Beverage - Opportunity to create new and innovative packaging designs in the food and beverage industry that align with the luxurious, high-end branding of Mieko i Miod.
2. Gift and Specialty Items - Opportunity to create new and innovative packaging designs for unique gifts and specialty items that follow the minimalist and literary themes of the Mieko i Miod packaging.
3. Luxury Goods - Opportunity to incorporate literary references and minimalist design concepts in the packaging for high-end luxury goods such as designer clothing, accessories, and jewelry.