Microsoft is not in enough businesses, so they have decided to move into soda. The new Microsoft soda isn't available in stores, but you could lock down one of these drinks if you get a chance to visit the Microsoft Research TechFest.
Implications - By integrating brand logos into conventional products such as soda cans, companies can create a larger exposure to audiences. This concept is perfect, as loyal users of the brand are more likely to regard these products as collector's items, adding value to the product. Additionally, limited-quanitity releases make the product more desirable to their consumers and it continues to increase the overall value of the product.
Computer Geek Sodas
Microsoft Takes Over the Carbonated Drink Sector
Trend Themes
1. Brand Integration - By integrating brand logos into conventional products such as soda cans, companies can create a larger exposure to audiences.
2. Collector's Items - Loyal users of a brand are more likely to regard products like limited-edition soda cans as collector's items, adding value to the product.
3. Limited-quantity Releases - Limited-quantity releases of products like Microsoft soda make them more desirable to consumers and increase the overall value of the product.
Industry Implications
1. Beverage Industry - The integration of brand logos into unconventional beverages like Microsoft soda can create new marketing opportunities and collector's items.
2. Consumer Goods Industry - The concept of limited-edition branded products, such as Microsoft soda, can be applied to various consumer goods to increase their value and desirability.
3. Technology Industry - Technology companies like Microsoft can leverage their brand recognition to expand into unconventional sectors such as the carbonated drink sector.