Michelob Ultra is continuing its commitment to health with its new premium brew Michelob Ultra Pure Gold. The new health-focused beer is made from organic grains, contains no artificial colors or flavorings and has 85 calories and 2.5 carbs. Produced by the Anheuser-Busch brand, this new healthy beer is tapping into a new organic-focused market, as it is one of the few big breweries coming out with a light beer made from organic ingredients.
The beer brand has been working on Michelob Ultra Pure Gold over the last couple of years and even went as far as to have its brewery in Cartersville, Georgia certified as an organic brewery. Anheuser-Busch will be promoting the beer and company through a local and digital media campaign, courtesy of digital shop Laundry Service. The brand has also partnered with pro-surfer Kelly Slater, who will serve as a brand ambassador for the health-focused brew.
Health-Focused Organic Beers
Michelob Ultra Pure Gold Is an All-Natural Brew By Anheuser-Busch
Trend Themes
1. Health-focused Beers - The trend of health-focused beers is on the rise, offering opportunities for breweries to tap into the growing demand for healthier alcohol options.
2. Organic Ingredients - The use of organic ingredients in beer production presents disruptive innovation opportunities for breweries looking to cater to consumers who prioritize organic and natural products.
3. Low-calorie Craft Brews - The market for low-calorie craft beers is expanding, creating opportunities for breweries to create flavorful yet health-conscious beverages that appeal to health-conscious consumers.
Industry Implications
1. Brewing Industry - The brewing industry has the opportunity to capitalize on the health-focused beer trend by developing and marketing more organic and low-calorie beer options.
2. Health and Wellness Industry - The health and wellness industry can collaborate with breweries to promote health-focused beers and educate consumers about the benefits of organic ingredients and low-calorie options.
3. Digital Marketing Industry - The digital marketing industry can play a significant role in promoting health-focused beers through targeted local and digital media campaigns, leveraging influencers like pro-surfer Kelly Slater.