Michelle Obama loves her Blackberry, "I think she's worse than me lately," Barack Obama said of his wife's "Crackberry" addiction.
As we reported earlier, Barack Obama is now toting a ‘security enhanced’ super $3,000 Blackberry although there is still talk that he might have to give it up due to security concerns and the Presidential Records Act. While the phone Michelle Obama uses hasn't been confirmed, the CIP speculates it's a 8700, 8800 or Bold 9000.
What a great advertisement for Blackberry RIM! The company has already had tons of endorsement by celebrities who flaunt their Blackberry phones in paparazzi pictures, but now that they have First Lady Michelle Obama flashing their logo, they've hit the big time. Although it's not confirmed yet, Barack Obama might get to keep his Blackberry as well -- now that's a marketing home run!
Political Crackberries
Michelle Obama Gets to Keep Her Blackberry (Lucky For RIM)
Trend Themes
1. Celebrity Endorsement - Blackberry RIM gains significant exposure and recognition through celebrities using their products.
2. Security-enhanced Devices - The demand for secure mobile devices increases as political figures and high-profile individuals seek to protect their communication.
3. Personalized Tech Accessories - The trend of individuals expressing their identity through customized phone accessories, like branded phone cases and personalized phone grips, gains traction.
Industry Implications
1. Mobile Device Manufacturing - Manufacturers of secure mobile devices have an opportunity to capitalize on the growing demand for devices that meet the security needs of political figures.
2. Celebrity Endorsement - Brands in various industries can benefit from celebrity endorsements, leveraging the exposure and association with high-profile individuals to increase brand recognition and sales.
3. Phone Accessories - Companies specializing in personalized phone accessories can tap into the trend of individuals looking for unique ways to express their identity through their tech gadgets.