Michelberger has formulated a fascinating new German herbal alcohol drink that puts the emphasis on presentation. The newly formulated company, Michelberger, revamped and re-released a long-forgotten alcoholic herbal drink and is aiming to turn it into liquid art. The company is comprised of two separate entities, one of which is a hotel and the other a design studio, a combination that became apparent when the new release was unveiled.
The vividly enchanting imagery detailed on the design of the bottles is said to have taken its inspiration from traditional German fairytales such as the Grimm stories, and Rumpelstiltskin. Michelberger’s schnapps-style beverage clocks in at a 45% alcohol lever, but is said to have a smooth and warming taste by the brand.
Sketched Bottle Branding
Michelberger Booze Enchants with Fairytale-Inspired Packaging
Trend Themes
1. Artistic Bottle Packaging - Opportunity for companies to create visually captivating packaging designs for their products.
2. Revitalizing Forgotten Beverages - Potential for companies to revive and modernize traditional or forgotten beverage recipes.
3. Storytelling Through Product Design - Incorporating storytelling into product design creates an opportunity for companies to connect with consumers on a deeper level.
Industry Implications
1. Alcoholic Beverages - Creating innovative and visually appealing packaging designs can help companies stand out in a highly competitive market.
2. Hotel and Hospitality - Hotels could explore new revenue streams by offering unique and locally-produced alcoholic beverages to guests.
3. Graphic Design - Design studios can incorporate storytelling and folklore elements into their designs to create unique and memorable packaging for their clients.