The Michaela Schmid 'Shabby Chic' collection embodies the '80s British aesthetic, infusing tulle party dresses, cardigans and short-sleeved coats with a beautiful bouquet of ruffled petals and rosettes. The line's pastel pink palette is tempered with a smattering of black and smoke gray, a beautiful juxtaposition of hard and soft.
See more images of the Michaela Schmid 'Shabby Chic' collection above.
Implications - The idea of romanticism is advantageous for designers. Females who grew up listening to fairy tales want the happy ending childhood stories promise them. Through their fashions, they can project their inner damsels-in-distress or princesses in a modern way. Ideas such as petal-covered clothing promotes the romantic aesthetic and therefore, evokes the consumer's desire to have a happy ending.
Petal-Covered Party Dresses
The Michaela Schmid 'Shabby Chic' Collection is Eclectic & Chic
Trend Themes
1. Romantic Fashion - Designers can incorporate romantic elements in their fashion to evoke the consumer's desire for a happy ending.
2. Floral Embellishments - Incorporating floral embellishments on clothing can add a touch of whimsy and femininity.
3. Eclectic Style - Combining elements of different styles can create a unique and memorable fashion collection.
Industry Implications
1. Fashion - Fashion designers can incorporate romantic and floral elements into their collections to evoke emotion and aspiration in consumers.
2. Event Planning - Event planners can use the romantic and whimsical 'shabby chic' theme for weddings or other special events.
3. Floristry - Florists can collaborate with fashion designers to provide floral embellishments for clothing or accessories.