Before the Olympics, Michael Phelps was not very well known, but in the few weeks of the Beijing games, he’s become a cult obsession. The reason is simple. Unlike almost any Olympics in past history, China’s Beijing 2008 Olympics had an all around champion - Michael Phelps.
Over the last few weeks, the media has covered dozens of Phelps stories, from his record breaking games to his text messaging with Lindsay Lohan.
Accordingly, we are adding a salute to the man who won 8 gold medals by featuring the Top 8 Michael Phelps articles.
Bonus, check this out:
Top 100 Olympic Innovations - Olympic Closing Ceremonies Today (CLUSTER)The Olympic Closing Ceremonies were today, and to commemorate the end of the games, we're featuring our most popular 100 Olympic Innovations. Over the last few months, Trend Hunters have contributed… [More]
Phelps Hysteria
Top 8 Michael Phelps Articles
Trend Themes
1. Michael Phelps Obsession - Opportunities for brands to capitalize on the cult obsession around Michael Phelps in their marketing strategies.
2. Record-breaking Performances - Innovations in sports equipment, training techniques, and nutrition to enable athletes to achieve record-breaking performances.
3. Social Media and Athlete Personal Branding - Potential for athletes to leverage social media to create and manage their personal brands.
Industry Implications
1. Sports Equipment - Developing innovative sports equipment, technology, and gear that can improve athletic performance.
2. Digital Marketing - Creating unique and creative marketing campaigns for athletes, sports apparel, and equipment brands leveraging the cult following of athletes like Michael Phelps.
3. Nutrition and Wellness Industry - Developing innovative and personalized nutrition, exercise, and wellness plans to help athletes and individuals achieve top performance.