A new installation by Michael Iveson fills West London's now-derelict Averard Hotel on Lancaster Gate with a bubble-wrapped corridor. Simply titled 'Corridor,' the installation winds randomly through the empty first floor lobby area, giving the ghostly building an appearance of hustle and bustle.
Though the Averard Hotel's first floor's walls have been taken down in order to make way for a coming renovation, the outlines of those walls are still visible on the floor and ceiling. Michael Iveson, who uses the building as studio space, noticed these outlines and chose to create an installation based off of them.
Rebuilding the former walls that made up the corridor between rooms, Iveson references the building's past. By covering the walls with bubble wrap, he makes a cheeky statement about them, as bubble wrap usually signifies newness.
Bubble-Wrapped Hotel Corridors
Michael Iveson's 'Corridor' Lines One of the Averard Hotel's Halls
Trend Themes
1. Installation Art - The rise of installation art opens up opportunities for artists to transform and revitalize abandoned spaces like the Averard Hotel.
2. Nostalgia-inspired Design - The popularity of using nostalgia as inspiration for contemporary design presents innovative opportunities for repurposing historical elements in modern spaces.
3. Sustainable Art - Sustainable art, such as the use of materials like bubble wrap, presents a unique approach to creating installations that are both eco-friendly and visually impactful.
Industry Implications
1. Hospitality - The hospitality industry could explore the use of installation art and nostalgia-inspired design to revamp abandoned properties or create unique experiences for guests.
2. Art - Installation artists, in particular, stand to benefit from an increasing interest in this form of art as a way to transform public spaces and breath new life into older buildings.
3. Sustainability - Sustainability-minded businesses and organizations could explore ways to incorporate sustainable art and design into their spaces as a way to promote eco-consciousness and creativity.