Hopefully, most of you have found a pair of shades to wear when you're on the patio having a beer, but if not, check out the Michael Bastian for RE Sunglasses 2011 collection for some ideas.
The Michael Bastian for RE Sunglasses 2011 collection actually brings something a little fresh to the table. Instead of wayfarers and large plastic frames, the collection goes in the complete opposite direction. The shades overall maintain a classical look with a thinner frame, which comes in recognizable styles that include Sportsman, P3 and the always popular Aviators.
For the summer, there will be 15 styles in total from the Michael Bastian for RE Sunglasses 2011 series. There's no word on the release date, but definitely keep a lookout for them in stores.
Classy Vintage Shades
Rock the Michael Bastian for RE Sunglasses 2011 Collection this Summer
Trend Themes
1. Thinner Frames - Disruptive innovation opportunity: Develop and promote sunglasses with thinner frames to offer a classical look with a unique twist.
2. Recognizable Styles - Disruptive innovation opportunity: Design and market sunglasses with recognizable styles like Sportsman, P3, and Aviators to cater to consumers looking for a classic aesthetic.
3. Limited Edition Collections - Disruptive innovation opportunity: Create limited edition sunglass collections in collaboration with fashion designers, like the Michael Bastian for RE Sunglasses 2011 collection, to generate excitement and demand.
Industry Implications
1. Eyewear - Disruptive innovation opportunity: Introduce innovative materials and technologies in eyewear manufacturing to create thinner frames without compromising durability or style.
2. Fashion - Disruptive innovation opportunity: Collaborate with fashion designers to create unique sunglasses collections that offer a vintage and classical style to cater to fashion-conscious consumers.
3. Retail - Disruptive innovation opportunity: Develop strategic partnerships with fashion brands to release limited edition sunglasses collections exclusively in select retail stores, creating a sense of exclusivity for customers.