Nike launches another tonal iteration of the Dunk Low sneaker model for the season with the vibrant Miami Hurricanes colorway to join the roster. The shoe is made entirely from leather materials throughout the upper and celebrates a school spirit with a dual tonal look.
Starting with orange as the base color, it makes up the laces, the collars, the quarters, and the toe box sections. It is then overlaid with accents of forest green that make their way onto the overlaying accents and the Swoosh along the midfoot sections. Traditional branding rounds out the shoe by the heels, the tongue banners, and the heel sections. It all sits on top of a crisp white base and green outsoles.
Miami-Themed Bright Sneakers
Nike's Dunk Low Gets a VIbrant Miami Hurricane Colorway Palette
Trend Themes
1. Tonal Sneaker Colorways - Opportunity for sneaker companies to continue releasing on-trend tonal colorways, appealing to consumers' desire for simplicity and color coordination.
2. School Spirit Sneaker Collections - Opportunity for sneaker companies to tap into the lucrative market of college sports fans by releasing school spirit-themed sneaker collections.
3. Bright Accented Sneakers - Opportunity for sneaker companies to incorporate bright, eye-catching accents on classic sneaker silhouettes to stand out in a crowded market.
Industry Implications
1. Footwear - The footwear industry can benefit from incorporating on-trend tonal colorways into their product lines, as well as tapping into the college sports fan market with school spirit-themed sneaker collections.
2. Fashion - The fashion industry can inspire innovation in the sneaker market by incorporating non-traditional colors and accents in their runway shows.
3. Athletics - The athletics industry can collaborate with sneaker companies to release limited edition school spirit-themed sneakers to appeal to fans and players alike.