These striking Mexican PSA ads create portraits of terrified children from thousands of matchsticks.
The ads urge you not to leave matches around children and raise awareness of the fact that “72,000 children were seriously burnt in Mexico last year.â€
The ads were created by Young And Rubicam, Mexico.
Creative Directors: Carl Jones, Adrian Brizuela, Ramiro Plascencia, Art Directors: Arlette Farah, Mario Aguilar, Carl Jones, Photographer: Paolo Gori, Copywriter: Lilianzur Fuentes, Agency Producer: Ivonne Cortes.
Implications - PSAs present the most difficult challenge for an ad agency, as they are faced with the task of translating sensitive subject matter into something that will be widely accepted and understood. The call-to-action in PSAs is much more drastic than the simple "please buy this" call of regular advertisements; PSAs call a consumer to care.
Drawing with Matches
Mexican PSA Against Burnt Child for Awareness
Trend Themes
1. Striking Mexican PSA Ads - The creation of powerful and attention-grabbing PSA ads that can effectively raise awareness on important issues.
2. Child Safety Awareness - The increasing focus on promoting child safety and reducing accidents, such as child burns caused by matches.
3. Translating Sensitive Subject Matter - The challenge of translating sensitive topics into meaningful and impactful communication that resonates with a wide audience.
Industry Implications
1. Advertising - The advertising industry can explore innovative ways to create impactful PSAs that inspire action and generate awareness.
2. Child Safety Products - The child safety products industry could develop new and improved solutions to prevent accidents involving matches and fire.
3. Communication Strategies - The field of communication strategies could develop techniques and approaches for effectively conveying sensitive subject matter in a compelling manner.