With the product wrapped up so nicely, I'd hate to spill the milk contained within Meuuh Lait packaging. The organic beverage brand sought the help of Atelier Pierre + Jean of France for naming and labeling to bring a common consumable a rank above the rest.
The calcium-rich liquid was given the amusing identity of "Meuuh" -- an alternative phonetic spelling of "mooo." Such a simple and straightforward name has been paired with an equally literal and minimal visual, in the form of a white splash.
Looking somewhat like the utters of a cow as well, the spilled motif could not be truer to the product. A simple system of text labeling further signifies the drink's flavors of honey and strawberry, rendering the Meuuh Lait packaging as to-the-point as possible with its iconic whitewashed carton.
Spilt Milk Merchandising
Meuuh Lait Packaging Opts for Liquid Labeling
Trend Themes
1. Liquid Labeling - The trend of using liquid labeling in packaging design presents opportunities for brands to create visually engaging and innovative packaging.
2. Minimal Visuals - The trend of using minimal visuals in packaging design presents opportunities for brands to convey simplicity and clarity in their products.
3. Literal Naming - The trend of using literal and straightforward names in branding presents opportunities for brands to create memorable and relatable identities.
Industry Implications
1. Beverage Packaging - The beverage packaging industry can explore liquid labeling techniques to enhance the visual appeal and branding of their products.
2. Graphic Design - The graphic design industry can embrace minimal visual styles to create clean and impactful designs across various mediums.
3. Food and Beverage - The food and beverage industry can leverage literal naming strategies to differentiate their products and connect with consumers on a more personal level.