French tech startup Sneakmart has announced the launch of Metakicks, a collection of NFT sneakers that arrive hidden in mystery boxes. According to the company, Metakicks was designed to attract sneakerheads to the emerging space of digital-only fashion, where NFTs have become a common commodity.
In addition, Sneakmart intends for the new collection to "bridge the gap" between digital and physical clothing. For example, through the Metakicks app, users will be able to buy and resell NFT sneakers just as they would physical shoes. In doing so, the company is acknowledging that within the current sneaker market, sought-after kicks are seen as status symbols and rarely ever actually worn by their owners.
Metakicks delivers a wide range of 3D animated sneaker silhouettes, all of which present unique cuts, colors, and textures. In total, the company says that there will be 625 pairs of sneakers hidden away in Metakick mystery boxes
Digital-Only Sneaker Collections
Sneakmart Launches New Shoe-Focused NFT Platform, Metakicks
Trend Themes
1. Digital-only Fashion - Sneakmart's Metakicks reflects a trend towards digital-only fashion and represents an opportunity for fashion companies to innovate through the use of NFTs and digital wearables.
2. NFT Collections - Metakicks is an example of a new trend in NFT collections, which could lead to opportunities for companies to create their own unique, valuable NFT products in various industries.
3. Augmented Reality Shopping - The Metakicks app provides an opportunity to offer an immersive and interactive augmented reality shopping experience for users in the fashion industry.
Industry Implications
1. Fashion - The emergence of digital-only fashion and NFT collections presents a disruptive innovation opportunity for the fashion industry to enhance their businesses and create new revenue streams.
2. Tech - The use of NFTs and digital wearables opens pathways for tech companies to innovate and create new products and services for consumers and businesses in various industries.
3. Retail - Augmented reality shopping and the integration of digital and physical clothing could transform the retail industry and the overall customer shopping experience.