Meta announced the opening of the 'Meta Store,' a physical retail location in Burlingame, California. Meta will use this location to showcase its current and future-facing virtual reality (VR) technology, such as the Meta Quest 2. The store will open on May 9th, 2022, and will showcase the existing Meta VR devices, such as the Ray-Ban Stories smartglasses.
Meta hopes that this physical retail location will garner more popularity for its suite of VR and augmented reality (AR) devices, as the company pushes further toward its goal of creating an interconnected metaverse. Meta will also use this location to gauge the public reception of its upcoming lightweight AR wearables. These wearables will be a non-invasive, easy-to-wear, fashionable entrance into the metaverse that is expected to be received well by customers.
Physical Dedicated VR Stores
The Meta Store will Showcase the Company's VR Technology
Trend Themes
1. Virtual Reality Retail - Physical VR concept stores that showcase VR and AR technology to promote new customer experiences.
2. Lightweight AR Wearables - The development of augmented reality devices creates new opportunities for fashion tech, health care, and entertainment industries.
3. Interconnected Metaverse - The creation of a shared, persistent, and interactive virtual space that expands the applications of VR and AR technology has potential for diverse industries.
Industry Implications
1. Fashion Retail - The implementation of AR and VR technology in retail opens doors for fashion industry innovation, such as virtual dressing rooms and influencer collaborations.
2. Healthcare - Lightweight AR wearables present opportunities for innovative patient care and treatment methods, such as real-time monitoring and telemedicine.
3. Entertainment - The rise of interconnected metaverse technology creates new opportunities for immersive entertainment experiences, such as live gaming and virtual concerts.