One might expect taste to be the driving factor in the food and beverage industry, but the Mermaid Latte from Nutra Organics shows that taste in photography is just as powerful a force. The latte mix turns coffee bright blue, make one's morning drink an attractive, Instagram-worthy beverage.
Mermaid Latte mix is made from a combination of sea minerals, blue superfoods, and adaptogenic herbs. Specifically, it's made with multi-mineral algae grown on the ocean floor, blue spirulina, blue butterfly pea flower, and herbs like ashwaganda, Siberian ginseng, and milk thistle. The combination makes it significantly more healthful than the average coffee.
In terms of taste, Mermaid Lattes are like spicier versions of chai lattes. That said, most drinkers are likely to craft their Mermaid Latte to show off online.
Blue Mermaid Lattes
Nutra Organic' Mermaid Latte Mix is Healthy and Instagram Worthy
Trend Themes
1. Instagram-worthy Beverage - The popularity of food and beverages that are visually appealing on social media platforms presents opportunities for brands to create Instagram-worthy products.
2. Adaptogenic Ingredients - The use of adaptogenic herbs in food and beverage products offers a disruptive innovation opportunity for companies looking to cater to the growing consumer demand for health and wellness.
3. Alternative Coffee Mixes - The emergence of alternative coffee mixes, like the Blue Mermaid Latte, provides a disruptive innovation opportunity for businesses to offer unique and healthful coffee options to consumers.
Industry Implications
1. Food and Beverage - The food and beverage industry can explore the creation of visually appealing and healthy products like the Blue Mermaid Latte mix to cater to the Instagram age consumer.
2. Wellness and Lifestyle - The wellness and lifestyle industry can incorporate adaptogenic ingredients into their products to meet the rising demand for functional and health-oriented offerings.
3. Social Media Marketing - The rise of Instagram-worthy beverages opens up opportunities for businesses in the social media marketing industry to develop targeted campaigns and strategies around visually appealing food and drink products.