If you're already in summer-mode, then you'll be happy to know that General Mills has just debuted Hostess Mermaid Cupcakes. With pretty pink and blue frosting, these new cupcakes make the perfect addition to pool parties and backyard barbeques.
The new Hostess Mermaid Cupcakes are a limited-edition treat available for the summer season. Based on early reviews, the cupcakes consist of frosted yellow cake stuffed with a creamy filling and topped with pink and teal icing. While the cupcakes are currently available at Walmart, they seem to be just as elusive as the sea creature they're inspired by.
While it may seem like consumers have moved beyond the mermaid and unicorn crazes, the debut of these new Hostess cupcakes demonstrates that there is still a demand for products inspired by mythical creatures.
Sea Creature-Inspired Cupcakes
Hostess is Serving Up Mermaid Cupcakes This Summer
Trend Themes
1. Mythical Creature-inspired Food and Beverage - A new wave of food and beverage products inspired by mythical creatures, like mermaids and unicorns, presents an opportunity for companies looking to tap into the playful and fantastical imaginations of Millennials and Gen Z.
2. Limited-edition Seasonal Treats - Offering limited-edition products like the Hostess Mermaid Cupcakes can create a sense of urgency and scarcity among consumers, driving demand for the product and potentially increasing sales.
3. Colorful and Creative Desserts - Creative and visually appealing desserts like the Hostess Mermaid Cupcakes are becoming increasingly popular as consumers seek Instagram-worthy treats that provide a unique and memorable experience.
Industry Implications
1. Food and Beverage - Food and beverage companies can take advantage of the mythical creature-inspired trend by creating new product lines and limited-edition seasonal offerings that appeal to a younger demographic.
2. Bakery and Confectionery - Bakeries and confectioneries can incorporate mythical creature designs into their products, creating visually striking treats that stand out on social media and attract younger customers.
3. Retail - Retail stores can capitalize on the popularity of unicorn and mermaid-inspired products by dedicating sections of their stores to these whimsical designs and partnering with popular brands to create exclusive products.