The new Mentos Matcha candies are the latest flavor from the brand that's available exclusively in Japan and features a distinctive taste that is infused with real green tea. The candies are made with a three-layer structure that is reported to start with a hard candy outer shell that then dissolved to reveal the matcha flavor within that blends seamlessly with the sweetness. This helps the candies to be perfectly balanced and a true example of a bittersweet candy to enjoy.
The Mentos Matcha candies are branded with distinct imagery to make them fit well into the Japan market with patterns and pictures that convey the quality nature of the treat. The new Mentos candies are set to be available at stores across the country starting on June 12.
Tea-Infused Candies
The Mentos Matcha Candies are Made with Real Green Tea Ingredients
Trend Themes
1. Green Tea Flavored Candies - Opportunity to capitalize on the growing demand for unique and naturally-flavored candy products.
2. Authentic Japanese Treats - Potential to introduce other traditional Japanese flavors and products to international markets.
3. Innovation in Candy Manufacturing - Disruptive opportunity to develop new production techniques for multi-layered candies with complex flavors.
Industry Implications
1. Confectionery Industry - Industry players can explore new flavor combinations and unique candy formulations to cater to evolving consumer preferences.
2. Food and Beverage Industry - Opportunity for beverage manufacturers and tea companies to collaborate and create crossover products that combine the popularity of tea and confectionery.
3. Japanese Food and Snack Industry - Chances for Japanese food producers and snack manufacturers to expand their offerings by leveraging traditional flavors and appealing packaging design.