Nudity-Concealing Candy Campaigns

These Mentos Chewing Gum Ads Use Nakedness to Sell Products

Mentos gets naked in its new advertising campaign for Mentos Chewing Gum, and it's pretty hard to ignore these clever risque ads.

Featured in the ads is a girl accidentally losing control of her dress and exposing her chest, a man galloping across a soccer field nude and a woman taking off her underwear. All these images contain a large hand holding the chewing gum container in just the right spot.

Created by The Martin Agency, these Mentos ads are a very clever way of getting the attention needed to let the public know that the brand also has gum. It has always been a known fact that sex sells, and the ingenious idea of placing the product packaging on top of naughty parts is perfect.
Trend Themes
1. Sex Sells Advertising Method - The use of risque advertising to attract attention to a product has proven to be an effective way of driving sales.
2. Innovative Product Placement Strategy - Creative product placement techniques that utilize nudity in advertising can provide unique visibility and memorability.
3. Controversial Marketing Approach - Controversial and attention-grabbing marketing tactics can lead to increased brand recognition and customer engagement.
Industry Implications
1. Advertising and Marketing Industry - Advertising professionals can benefit from exploring the use of provocative and controversial advertising techniques to boost brand visibility and sales.
2. Confectionery Industry - Innovative confectionery companies can attempt to use unconventional marketing methodologies, such as nudity and provocation, to stand out in a crowded market.
3. Personal Care Products Industry - The Personal Care Products Industry can explore provocative and risque marketing methodologies to increase brand visibility and sales.

Related Ideas

Similar Ideas
VIEW FULL ARTICLE & IMAGES