Maybelline New York has announced a long-term mental health-focused global partnership with the WHO Foundation to enhance access to vital services. The collaboration will address the underrepresentation of mental health services and will advocate for improvements in the health system while empowering local NGOs.
Through its Brave Together program (est. 2020), Maybelline New York pledges to assist 10 million individuals in accessing 1:1 mental health support and donating $20 million by 2030. As part of the mental health-focused partnership, Maybelline New York pledges over $1.8 million to the WHO Foundation, enabling access to mental health services for an additional 2 million people by 2028.
To mark the ambitious collaboration's launch, a mini-documentary series titled 'Healthier Together' showcases Brave Together's impact in India, Japan, and the US.