The summer season is all about comfort and style, which the Men's Health Spain 'K.O.' editorial embraces perfectly. It showcases a slew of sport-inspired menswear that could be rocked both at the gym and out on the streets. Full of vibrant colors, bold patterns and flexible materials, the pieces are particularly suited for beach backgrounds.
The Men's Health Spain 'K.O.' editorial was shot in studio against backdrop and sandy floors by Spanish photography duo Andoni & Arantxa. It stars male model Liuk Bass, who was styled in floral jackets, graphic tanks, spandex leggings and colorful sweatshirts by fashion editor Alberto Murtra. Accessorized with hand wraps, mouth guards and helmets, the photoshoot was perfected with a short cut by hair stylist Noelia Corral.
Vibrant Sporty Menswear
The Men's Health Spain 'K.O.' Photoshoot Stars Liuk Bass
Trend Themes
1. Sport-inspired Menswear - Creating lines of sport-inspired menswear with vibrant colors and bold patterns could disrupt the fashion industry for individuals who want to look athletic and chic at the same time.
2. Summer Comfort and Style - Producing comfortable and stylish summer clothing lines using flexible materials that can be worn at the beach and on the streets could disrupt the fashion industry this season.
3. Multifunctional Clothing - Manufacturing multifunctional clothing lines that can be worn at the gym and used for outdoor activities could disrupt the activewear industry by providing customers with versatile clothing options.
Industry Implications
1. Fashion Industry - Fashion designers can incorporate sport-inspired clothing lines and flexible materials to create comfortable and stylish summer clothing for customers that want to look athletic and chic at the same time.
2. Activewear Industry - Activewear companies can incorporate multifunctional clothing that can be used in and outside the gym to provide customers with versatile clothing options that meet their needs and lifestyles.
3. Photography Industry - Photographers can use sandy floors and backdrop to create aesthetically pleasing photoshoots, providing added value for their clients and disrupting the traditional studio setting.